We believe everyone deserves access to high-quality, affordable healthcare

We know that navigating Medicare isn’t easy.

Our approach to Medicare is centered around providing options and education so that seniors feel confident about their plan choices.

About Us
our mission

To put Medicare-eligible consumers' interests first, always

Keen is a mission-driven insurance agency that builds member relationships through local trusted channels, provides superior plan selection through deep industry and tech expertise, and delivers a lifetime of positive outcomes through continuous service.

Principles that revolve around you

Build confidence

We provide independent advisors who help you select a plan with only your best interest in mind
Independent agents sell more than one insurance health plan

Empower communities

Healthcare is personal. Everyone should have an advisor who understands their needs and the community they live in.

Always collaborate

We know healthcare can be complicated. We are with you every step of the way to simplify the process and help you make informed choices.

Knowledge for all

No matter who you are, everyone deserves a health care guidance that meets them where they are.
our Supporters
We were launched by Redesign Health, a mission-driven venture platform that is focused on bringing innovative companies to healthcare to transform the system and empower people to live their healthiest lives.
Redesign Health
HEALTHCARE IS PERSONAL
Hear from a few team members as to why they are keen on change
Scott Matthews
Scott
Matthews

Chief Executive Officer
Scott Matthews
Scott Matthews
Chief Executive Officer
LinkedIn
Scott has over 25 years of experience in healthcare and technology with prior leadership roles at McKinsey & Company, Phreesia, Castlight Health, 23andMe, and Foodsmart. He is passionate about helping consumers navigate the complexity of the healthcare system to receive the high quality affordable care they deserve.  At Keen he is committed to building a company which delivers compassion, honesty, and excellence in supporting consumers navigating the post-65 health care journey.
Jen Callahan
Jen
Callahan

Chief Operating Officer
Jen Callahan
Jen Callahan
Chief Operating Officer
LinkedIn
Jen has almost 20 years’ experience in managed healthcare and technology, having held senior leadership roles at Aetna, Healthfirst, and Anthem Blue Cross. Jen is passionate about simplifying the complexities of the healthcare and Medicare industry so that all Medicare beneficiaries find the best plan for their specific needs. She's driven by the belief that any products offered should be to the quality and standard of those that she would offer to her own parents.

At Keen, Jen will bring her strong consumer focus to drive transparency, integrity and empathy across all areas of the business, by ensuring the Medicare beneficiary is at the core of everything Keen does.
Juan Zubiate photo
Juan
Zubiate
Head of Marketing
Juan Zubiate photo
Juan Zubiate
Head of Marketing
LinkedIn
Juan has over 15 years working as a marketing executive for leading healthcare companies such as Aetna, Anthem Blue Cross and Blue Shield of California where he's received several accolades for his work. As a caregiver to his aging Medicare eligible parents, he has learned over the years the importance of building the right experience and support to help navigate the complexities of healthcare. He is very passionate about ensuring that everyone has access to easy affordable healthcare regardless of their financial situation.

At Keen he is responsible for the brand, marketing and local community development.
Arthi Vijayaraghavan
Arthi
Vijayaraghavan
VP of Product
Arthi Vijayaraghavan
Arthi Vijayaraghavan
VP of Product
LinkedIn
Arthi is a seasoned product leader with 20 years of experience in the healthcare industry. She has held prior roles at GE Healthcare, Qventus, Cepheid, Clearcost Health, & McKesson. She is passionate about simplifying the complexities in healthcare for consumers, and reducing cost to deliver high quality care for patients. At Keen, Arthi brings her experience and insights from consulting, business development and product management to build solutions that put senior's interests first.
Jon Gross photo
Jon
Gross

Chief of Staff
Jon Gross photo
Jon Gross
Chief of Staff
LinkedIn
Jon has over 8 years of investing and operating experience, having worked both in late stage private equity as well as early stage/high-growth startup operations across a variety of segments within healthcare, including behavioral health and substance abuse, insurance distribution, health & wellness, and medical devices. Both of his parents are Medicare beneficiaries with each having unique needs based on their individual health conditions. Jon believes all consumers, regardless of their age, income, and background, deserve a high-quality, transparent, and personal healthcare experience.

At Keen, Jon is primarily responsible for go-to-market strategy, partnerships, finance, and corporate development.
Passionate about creating a better experience for Medicare-eligible consumers?
We're hiring and would love to hear from you at talent@choosekeen.com or view our job board here
Join our community of local
organizations and partnerships

We're always in search of local community organizations interested in finding partnership solutions that will help enhance senior's health outcomes. If you serve this population, we want to hear from you.

Contact us
Hours of Operation:
9am-7pm ET, Monday-Friday
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We are committed to making our website’s content accessible and user friendly to everyone.

If you are having difficulty viewing or navigating the content on this website, or notice any content, feature, or functionality that you believe is not fully accessible to people with disabilities, please email us at info@choosekeen.com. Please use “Accessibility Issue” as the subject line and provide a description of the specific accessibility issue or a suggestion for improvement.

We take your feedback seriously and will consider it as we evaluate ways to accommodate all of our customers and our overall accessibility policies.

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